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Sunday annual report cover

Annual Report

Real people. Real yards. Real impact.

Take a look at the impact that we, our customers, and our partners made over the last year and how we're working to take "better" to new heights.

See our 2024 impact report

Previous impact reports:

2023 impact report
2022 impact report
2021 impact report

The Sunday
way

Support the whole ecosystem for a beautiful lawn that's full of life.

With guidance and custom nutrients, we help you cultivate rich, living soil for a healthy lawn that's more self sustaining. Instead of brute force, we use cutting edge plant science to get back to how nature is supposed to work.

Grass with arrows pointing in a circle
Caution sign that reads 'Caution: pesticide application. Keep off.'

The old way

Growing is in your DNA, but those big sacks of chemicals aren’t.

Traditional lawn care is an antiquated, brute force approach that lays down 90,000,000 pounds of pesticides each year*. It makes soil and grass dependent on chemical inputs. Good for their business. Bad for your lawn.

*US Fish and Wildlife 2012

Lawns are kind
of a big deal

Buckle up for some lawn facts:

With 40,000,000 acres of lawn and turf in the United States, grass is technically our third largest 'crop'.

Comparison of land use in the US
  • 40 million acres:
    lawns & turfgrass
  • 5 million acres:
    all organic farms
  • 2 million acres:
    Yellowstone Nat. Park

You wouldn’t crop dust your home, but compared to industrial farms lawn care can use 10X more pesticides per acre.

Of the 30 most common pesticides:
12are linked to
birth defects
16are potential
carcinogens
29are toxic to
birds or bees

Your little plot of land is more than a great place to relax. It’s home to the birds, the bees, and, well, a whole ecosystem.

Living in or around a typical property:
micro
bugs
animals
you

Giving back

We go beyond your backyard to help build a better planet.

As a 1% for the Planet business, a portion of every sale helps like-minded causes connect people to nature, conserve resources, and preserve important ecosystems like tallgrass prairie.